upstream competition seven officers out of the machine – manufacture of household electrical

upstream device manufacturers increased competition, leading to better sharing of the benefits of devices containing thin, all the appliance manufacturers have made every effort to reduce sales in the in traffic, execution of the movement of flat channel, expected to be in circulation by reducing the costs of improvement in corporate profits, even in the appliance industry has always been a maverick Gree also Aug. 19, 2003, announced an increase in Guangzhou, Shenzhen and a regional share of selling shares, full of Inversiones, who left his mark in 1997 and Gree pioneer of regional pride and sales agents build devices business model of the company, a comprehensive reform of housing in the channel.

can say that in terms of external conditions, the aircraft giant and the channel chain of household appliances in the channel in the increasingly important role is an indisputable fact, and will remain a trend . This trend will become more and more devices of agents were eliminated by history. However, this does not mean that the devices of the group participants as a whole historical stage, the agents certainly have their own equipment value and understand the local market, take some of the channels and so are the devices officers of the general reason for existence. However, in order appliance retailer to survive, they must make some adjustments to adapt to the channel level and the increase of the chain giant appliance pressure.

1, the devices integrated into the dispenser device development work experience and strong dealer

decision now most agents are often involved in various industries, with the N-unit mark, I know a dealer, agent, brand color television, refrigerators, washing machines, stereos, fans, etc, etc, a bit more involved in every sector of the household appliances, is seems very powerful, very powerful, but very refined for a specific sector, its size is also very limited, therefore, the manufacturer of this special limited influence to not only reduce the cost of purchasing , more importantly, the manufacturer of that channel low-level value chain system, the lack of political support from a manufacturer of household appliances and the cost benefits of agents, how the competitive market .

Therefore, it is a device as an agent to survive in the market, it is necessary to change the home agent model in the form of a message-oriented a particular area to make good use of their limited funds, which focus on the agents of one or a few brands, manufacturers improve the uplink of the role of the value chain to find a better right to speech to officers leading manufacturers upstream. I contacted a dealer who sells, Jiangsu, because in the past two years, to focus on its branding agency, because of its brand positioning are more specific agents, to some extent the formation of specific dislocation within the industry to operate, such as energy and capital is concentrated, the brand agency in the local sales will increase rapidly, and quickly create and agents of the audio industry as a great reputation and become the agent of leading brands across the country to support and rely on an agent.

2, highlighting its logistics functions, manufacturers of major appliances, “third-party logistics” providers

plan to reform the upstream channel, does not mean that manufacturers must have all the functions of flow, in fact, the upstream channel for manufacturers of the campaign plane, we have to spend a large amount of monetary resources, human and material as a prerequisite, because manufacturers are not and can have as many financial and material resources, labor to enter fully into the movement who are not familiar with it for them, worth a look. Most manufacturers of flat channel, are stationed in the terminal sales staff in the compressed state on their behalf, on behalf of the province, fully compatible with the appliance regional agents with particular emphasis on devices regional actors can provide manufacturers in the channel of the campaign logistics support plan.

usually able to implement a flat channel manufacturing company are relatively strong, if you want to be agents of this type of activity unit, it is inevitable to increase logistics in the building, and strengthening capacity to deliver, you must have cash flow. Manufacturers in the deal flow in the system after the development potential of their own logistics. Although the product may be greater than the margin has been reduced, but this way, reducing the cost of online marketing agents themselves at the same time, the officer taking property that may be in place, with the reduction in year-end manufacturers, the overall level of benefits should not be too low.