three competing rural household appliance market, “the barn” – bring devices
Home Appliances Manufacturers
to expand the rural canal why so much interest?
Guangdong Province
Sun Hung Association of Chain Management
, Suning Appliance and other supermarkets in the domestic market is an advantage, while the camera manufacturers in Gome and Suning have not reached the rural market is currently developing a franchise or store, is to break the monopoly of the device channel.
In fact, the rural market has become one of appliance manufacturers competing for the “barn”. Industry sources
Haier, Hisense a county in Shandong Province for one year to sell five million yuan machines about 6 million yuan, sales the country but the United States came to this business, and devices of the original 5% to 8% net profit margin, the profit rate is lower than GOME, local manufacturers have been reluctant to support the national domain the United States. UU ..
Of course, the brand outside the United States is pleased that the country areas. A director known to delay marketing of foreign brand told the South China expressed the hope that Gome, Suning successful short in secondary and tertiary markets, so they can expand the range of products down range, increased sales, improved profit margins.
GOME also accelerate the market penetration of secondary and tertiary. Guangzhou, China, the United States entered the Guangdong Shaoguan, Qingyuan, Zhaoqing, Foshan and Jiangmen, Yangjiang, Maoming, Zhanjiang, more than 20 secondary cities. State of the United States and Guangzhou, showed that the U.S. will increase next year, the country’s development efforts on the secondary market, Guangzhou, China, U.S. to establish next year, the Director General in the secondary market, improve the functioning of departments, and strategies for implementation of a large warehouse can shop the market three to be opened. “Two, three low-cost market, far from being a fierce market competition, will be our ‘barn’.”
However, the appliance manufacturers short time left. manufacturers to develop new franchises this year, one after another, and Haier in Shandong and Henan Zhongyuan zone push “day of Shun,” presumably Chang
Also in the Southwest and Northwest Regional Development “musician Easy” chain, including the “C
experience life of the shop. ”
In addition, a third force of rural markets. Guangzhou Panyu sand garden, general manager of the implementation of the appliances are of the school told the reporter that as a group of Dongguan, nightlife, pearls Haitai Feng, Dachang Foshan, Heyuan 10000 good Zengcheng Jiajiale another local chain of devices, Panyu Park Arena interested in an alliance with them can take over, merge Buy
Management
output, and other means of cooperation
.
Learning broad side a few years ago Yongle, Dazhong, and thus contributed to the “Winton John” not because they are in different regions can not be achieved by acquiring centrally. If the local chain of household appliances in Guangdong jointly as the Guangdong region of the joint acquisition is possible.
“secondary market as Gome and Suning is not completely overcome the problem, so three or four markets temporarily not be treated.” Further analysis of the edge . He believes the future coexistence of national chains and regional chains follow the trend.
GOME Yang Ho, general manager of the center mark, Green said the chain to regional differences, if not the survival and development of space will be reduced. If the homogeneity of its purchase, the advantage of the size of the American countries should be better.
manufacturers, wholesalers, regional three-game battle for the rural market has been opened, and can find the first modern distribution patterns in the rural areas, which will be the winner.
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